TwitCleaner

Marketing Tips For Self-Published Authors: Using Twitter Effectively (Part 1)

September 7, 2011 Michael Hicks Blog, 8

If you’ve been on the web for longer than five minutes, you’ve no doubt heard of this thing called “Twitter,” and if you’ve been on Twitter for longer than five minutes, you’ve probably been spammed by at least eight hundred “social media gurus” who’ll be happy to sell you the “Ancient Chinese Secret For Gaining 100,000 Twitter Followers In A Week and TO MASSIVELY GROW YOUR INCOME WHILE RELIEVING HEMORRHOID IRRITATION!!!!”

Yeah, whatever. Let me know how that works out for ya.

All kidding aside, the reason you should care about Twitter is that you can, at least based on my experience, use it very effectively to help promote your books  and your author persona – if you do it right. I’m not claiming I’ve got the whole thing pinned down (I’m trying to learn new tricks all the time), but of all the tools in my promotional toolbox, I think my highest “skill rating” and return on investment is currently with Twitter.

While I don’t have statistics to back it up, I believe that the rapid success enjoyed by SEASON OF THE HARVEST after its release (and I didn’t do any big lead-up fanfare anywhere) that landed it on several Amazon Bestseller lists – along with IN HER NAME (Omnibus) – is due directly to my promotional efforts on Twitter. I also believe that the continued success of those books, and the growing success of the others, is due largely to Twitter. (more…)

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